2017-2026
Major League Baseball:
All-Star Week
For nearly 10 years, I have partnered with MAJOR LEAGUE BASEBALL to design and direct the digital scoreboard and ribbonboard graphics for ALL-STAR WEEKEND. As Creative Director, I collaborate closely with animator Mike Lister to concept, design, and produce dynamic animations and stills that elevate the ballpark experience. Together, our team created more than 7,000 unique scoreboard and ribbonboard graphics across the 2017–2026 ALL-STAR WEEKS, working hand-in-hand with each Operations Team to ensure seamless execution of the weekend events.
2017-2026 TEAMS + BALLPARKS INVOLVED:
Miami Marlins - Marlins Park
Washington Nationals - Nationals Park
Cleveland Indians - Progressive Field
Colorado Rockies - Coors Field
Los Angeles Dodgers - Dodger Stadium
Seattle Mariners - T-Mobile Park
Texas Rangers - Globe Life Field
Atlanta Braves - Truist Park
Philadelphia Phillies - Citizens Bank Park
ON-SITE CASE STUDIES:
I also had the privilege of supporting my first three consecutive MLB All-Star Weeks on-site—2017 in Miami with the Marlins, 2018 in Washington, D.C. with the Nationals, and 2019 in Cleveland with the then-Indians. Working directly alongside ballpark operations teams, I documented the events in action while overseeing scoreboard, ribbonboard and in-game creative throughout the live environment.
As MLB’s sponsorship program expanded, our role evolved to focus more heavily on sponsor-driven ballpark creative and digital integrations. I continued leading and designing MLB All-Star Week creative through 2026, overseeing not only the creation of scoreboard and ribbonboard assets, but also the digital approval workflow connecting MLB, sponsorship partners, designers, production teams and internal ballpark crews across the program.
CHALLENGE
Create a distinct event and sponsorship identities spanning multiple days and global audiences
Align league, event ops, and partners across high-visibility, high-pressure environments
Execute across a dozen in-stadium displays, broadcast moments, and digital platforms
Deliver under tight timelines tied to live event schedules
SOLUTION
Built a flexible visual system supporting 6,000+ assets across all event touchpoints
Designed a comprehensive toolkit for:
scoreboards + ribbon boards
event and team logos in all formats
in-game and ceremonial moments
Partnered directly with league, sponsorship partners, and operations teams to ensure real-time execution and deployment accuracy
IMPACT
Delivered a cohesive brand takeover across every in-venue and broadcast surface
Ensured consistent visual storytelling across all fan and sponsor touchpoints
Millions of impressions through fan and broadcast for MLB and sponsorship activations
Enabled real-time content deployment across multiple game-day scenarios
Established a scalable framework to use throughout the ballpark
2019
PROGRESSIVE FIELD
2018
NATIONALS PARK
2017
MARLINS PARK
