2017-2025

Major League Baseball:
All-Star Week

Since 2017, I have partnered with MAJOR LEAGUE BASEBALL to design and direct the digital scoreboard and ribbonboard graphics for ALL-STAR WEEKEND. As Creative Director, I collaborate closely with animator Mike Lister to concept, design, and produce dynamic animations and stills that elevate the ballpark experience. Together, our team created more than 6,000 unique scoreboard and ribbonboard graphics across the 2017–2025 ALL-STAR WEEKS, working hand-in-hand with each Operations Team to ensure seamless execution of the weekend events. I also had the privilege of being on-site for three consecutive years—supporting game operations with the Marlins, Nationals, and Indians—where I documented and oversaw the in-game animations and digital displays in action.

2017-2025 TEAMS + BALLPARKS INVOLVED:

Miami Marlins - Marlins Park
Washington Nationals - Nationals Park
Cleveland Indians - Progressive Field
Colorado Rockies - Coors Field
Los Angeles Dodgers - Dodger Stadium
Seattle Mariners - T-Mobile Park
Texas Rangers - Globe Life Field
Atlanta Braves - Truist Field

CHALLENGE

Create a distinct event and sponsorship identities spanning multiple days and global audiences

Align league, event ops, and partners across high-visibility, high-pressure environments

Execute across a dozen in-stadium displays, broadcast moments, and digital platforms

Deliver under tight timelines tied to live event schedules

SOLUTION

Built a flexible visual system supporting 6,000+ assets across all event touchpoints

Designed a comprehensive toolkit for:

  • scoreboards + ribbon boards

  • event and team logos in all formats

  • in-game and ceremonial moments

Partnered directly with league, sponsorship partners, and operations teams to ensure real-time execution and deployment accuracy

IMPACT

Delivered a cohesive brand takeover across every in-venue and broadcast surface

Ensured consistent visual storytelling across all fan and sponsor touchpoints

Millions of impressions through fan and broadcast for MLB and sponsorship activations

Enabled real-time content deployment across multiple game-day scenarios

Established a scalable framework to use throughout the ballpark

2017

MARLINS PARK

2018

NATIONALS PARK

2019

PROGRESSIVE FIELD

Next
Next

MLB Postseason