2017 - 2025
Major League Baseball:
Postseason Ballpark
Graphics & Animations
Since 2017, I have collaborated with MAJOR LEAGUE BASEBALL to design the look and feel of digital scoreboards and ribbon boards for the MLB POSTESEASON. As Creative Director, I work closely with animator Mike Lister to concept, design, and produce dynamic graphics that bring the ballpark experience to life. Together, our team has developed more than 8,000 unique animations and digital stills tailored to each contending team’s home stadium across the WILD CARD, DIVISION, CHAMPIONSHIP, and WORLD SERIES rounds.
2017-2025 TEAMS BALLPARKS INVOLVED:
Arizona Diamondbacks
Atlanta Braves
Baltimore Orioles
Boston Red Sox
Chicago Cubs
Chicago White Sox
Cleveland Guardians
Colorado Rockies
Detroit Tigers
Houston Astros
Kansas City Royals
Los Angeles Dodgers
Milwaukee Brewers
Minnesota Twins
New York Mets
New York Yankees
Oakland Athletics
Philadelphia Phillies
San Diego Padres
San Francisco Giants
Seattle Mariners
St. Louis Cardinals
Tampa Bay Rays
Texas Rangers
Toronto Blue Jays
Washington Nationals
CHALLENGE
Orchestrate a unified postseason visual system across 30+ potential team identities and multiple playoff round
Align league, team, and sponsor requirements across dozens of stakeholders and approval layers
Execute under compressed timelines tied to live game schedules
Ensure flawless brand assets across hundreds of LED surfaces, ribbon boards, and broadcast environments
Create organizational flow for all teams’ digital specs including frame rates and desired file formats
SOLUTION
Led development of a scalable visual system supporting thousands of real-time assets across all postseason rounds
Built and managed a centralized workflow connecting MLB and sponsor partners, reducing friction across multiple approval cycles and production teams
Designed a high-performance asset library optimized for:
Real-time deployment within live game windows
Long-distance readability across large-scale stadium displays
Motion consistency across varying screen formats and specs
IMPACT
Delivered a fully unified postseason brand experience across every active playoff venue nationwide
Integrated MLB and sponsor branding across all major touchpoints without disruption to gameplay or broadcast clarity
Millions of impressions through fan and broadcast for MLB and sponsorship activations
Enabled rapid, game-to-game asset deployment with zero breakdowns under live broadcast conditions
Scaled a system capable of supporting thousands of assets and multiple stakeholders simultaneously
Established a repeatable framework for postseason execution across future seasons
2025
2024
2023
2022
2021
2020
2019
