As Lead Designer at Gameplan Creative, I partnered with the PRINCETON ATHLETICS Marketing Department to create a cohesive 2019–2020 seasonal “look and feel” for all 37 PRINCETON SPORTS PROGRAMS. I developed a flexible, easy-to-use templated design system—spanning print, social media, motion graphics, and video animations—that provided clear creative direction while empowering the marketing team and student staff to produce consistent, on-brand materials with little to no prior design experience.