Partnered with U.S. Polo to define and evolve the brand look for Seasons 2 and 3 at the NATIONAL POLO CENTER in Wellington, FL. For the 2024 season, I designed the comprehensive brand style guide along with all on-site signage, credentials, weekly Sunday programs, and digital layouts for social media posts and stories. I continued to lead the branding and marketing efforts into the 2025 season, ensuring a cohesive and elevated visual experience across all touchpoints.
CHALLENGE
Elevate the brand perception of a premier polo destination across physical, print, and digital environments
Maintain consistency across weekly events, seasonal programming, and on-site experiences
Balance luxury aesthetics with functional event execution
SOLUTION
Developed a refined brand system and style guide applied across:
on-site signage and environmental graphics
credentials and guest materials
weekly Sunday programs and printed collateral
digital layouts for social and marketing
Created a system designed for repeatable weekly execution across the season
IMPACT
Delivered a cohesive, elevated brand presence across 100+ seasonal touchpoints
Reinforced a premium guest experience across every interaction point on-site and digital
Enabled consistent execution across weekly programming without brand degradation
Strengthened the visual identity of the National Polo Center as a world-class venue
