Redesigned the entire SLAMBALL brand for its 2023 relaunch under an intensive three-month timeline. Served as the sole designer responsible for the full brand ecosystem—including the new league identity, series marks, all eight team logos, uniform systems, court designs, arena signage, environmental graphics, collateral, and the official SLAMBALL podcast logo.
CHALLENGE
Build a complete league identity from the ground up including 8 team logos, uniforms, and interior environments - including the court
Execute across broadcast, gameplay, merchandise, and live events
Deliver within a ~3-month compressed timeline
Ensure cohesion across multiple stakeholders and production partners
Produce a style guide and delivery package for internal and external production entities.
SOLUTION
Designed full brand architecture including:
league identity + positioning
(8) team brands with distinct personalities
uniform systems + court graphics
environmental signage throughout the arena
Created a unified system engineered for:
motion + broadcast environments
fan engagement + merchandise
live gameplay visibility and clarity
Created a digital style guide for internal and external use for print and digital platforms
IMPACT
Successfully launched a fully realized league with 100+ brand assets across all platforms
Established a cohesive visual ecosystem across teams, gameplay, and media
Enabled immediate scalability across broadcast, apparel, and marketing channels
Positioned the league for long-term growth and expansion
