Head Creative Director and Lead Designer for the launch of the NATIONAL POLO CENTER brand in Wellington, FL. Developed the property’s primary logo and visual identity, and designed all on-site signage, event credentials, weekly Sunday programs, and digital layouts for social media posts and stories—ensuring a cohesive and elevated brand presence across the entire venue.
CHALLENGE
Elevate the brand perception of a premier polo destination across physical, print, and digital environments
Maintain consistency across weekly events, seasonal programming, and on-site experiences
Balance luxury aesthetics with functional event execution
SOLUTION
Developed a refined brand system and style guide applied across:
on-site signage and environmental graphics
credentials and guest materials
weekly Sunday programs and printed collateral
digital layouts for social and marketing
Created a system designed for repeatable weekly execution across the season
IMPACT
Delivered a cohesive, elevated brand presence across 100+ seasonal touchpoints
Reinforced a premium guest experience across every interaction point on-site and digital
Enabled consistent execution across weekly programming without brand degradation
Strengthened the visual identity of the National Polo Center as a world-class venue
