From 2014 to 2017, I served as the Senior Designer for the IOWA WILD, the AHL affiliate of the Minnesota Wild, where I played a key role in shaping the team’s visual identity across all platforms. My responsibilities spanned print, digital, in-game, and promotional design. On the print side, I created sales and corporate kits, promotional materials, advertising, logos, and apparel graphics to support marketing and corporate partnerships. Digitally, I developed content for scoreboards, the team website, and digital advertising campaigns. I also handled in-game and commercial photography for the organization, capturing dynamic game-day and promotional content.

In addition to seasonal campaigns, I led the branding and design execution for several themed promotional nights, including Pink in the Rink, Stanley Cup Night, Cam Country Night, and Veterans Night. For these events, I designed everything from scoreboard animations and arena signage to apparel, merchandise, and multi-platform advertising.

I also developed and created a new IOWA WILD sub-brand for the organization: the Wild 365 Hockey Club. I created the full visual identity, including the logo, sales materials, signage, advertising, and branded merchandise, helping to establish a cohesive and professional look for the team’s year-round membership program.